Design the future of your brand with YouTube / by andrea wolf

2011, New York - MIlan

The marketing directors of several youtube clients in Italy were asked to write one word that describes how they see the future of their brand. With these keywords, the artists that participated in this project had
These keywords – in relation to the corresponding brand – were what the artists participating in this project had to base our work on.The brands I worked with and their keywords were Citroen/ movement; Heineken/entertaining; Kellogg’s/ sunny; L’Oreal/ Parisienne.
The pieces were shown in an exhibit in Milan.
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