Absolut Blank: video - public intervention
In ABSOLUT BLANK, Absolut Vodka made its iconic bottle into a blank canvas to inspire artists throughout the world to collaborate and fill it with creativity. I was invited to participate in the campaign made in Chile, which consisted on the production of an original video made for the campaign that was projected in building facades and murals throughout Santiago. To complement my work I did a live video performance at the W Hotel in Santiago.
For this video piece, I started exploring a blend between video and painting or as I call it, painting with video. So using the physicality and the embodied movements of painting, I fill up the screen with video brush strokes, making a time-based canvas.
This public intervention was accompanied by a website featuring the 4 Chilean artists selected to participate in this project. http://www.absolutblank.cl/